GREEN SUPPLY CHAIN MANAGEMENT
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| UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL |
AC30
SIR ILHAM SENTOSA
14TH AUGUST 2018
THE IMPACT OF THE GREEN SUPPLY CHAIN MANAGEMENT ON ENVIRONMENTAL- BASED MARKETING PERFOMANCE
*************************************************** ******************************************* Today’s competitive environment, globalization and instant access to information have changed the way organization business and deliver products and services. These circumstances leave no options for organizations to improve their environmental performance continuously taking into consideration the marketing performance. The role of continuous improvement of environmental based marketing within organizations has changed and matured in comparison to several decades ago. In a view, The results of the research showed that each of the studied factors or practices of the Green Supply Chain Management practices affect the environmental-based marketing performance. Retrieved from http://file.scirp.org/pdf/JSSM_2015081414334837.pdf
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