PRESSURES, GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND PERFORMANCE OF ISO 14001 CERTIFIED MANUFACTURERS IN MALAYSIA

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The relationship between H1 & H2

 H1 :
 - Prior research on GSCM extensively considered the effects of green practices on performance outcomes. Relationships between GSCM practices and performance,
both environmentally and economically, showed that there are strong relationships
between the variables.
-  Thus, in the
context of Malaysian ISO 14001 certified manufacturers it is hypothesis:             '  H2a '
              ' H2b '
             '  H2c '







Trust and Commitment as Moderators on the Relationship Between GSCM Practices and GSCM Performances


     H3 : Trust and commitment moderate the relationship between GSCM practices and environmental performance.
     H4 : Trust and commitment moderate the relationship between GSCM practices, market and financial performance.
    H5 : Trust and commitment moderate the relationship between GSCM practices and customer satisfaction. 


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                      In summarization, the manufacturing industry is not exempt from contributing to the deterioration of environmental sustainability. As for nowadays, there is an increasing demand from customers for green products and services. Thus, many organizations have been urged by their stakeholders to adopt sustainable development and corporate environmental responsibility within their business activities. This has gradually and consistently extended far beyond merely complying with environmental regulations to proactive initiatives by a few global leading companies.Thus,organizations are continuously trying to come up with initiatives that can help them achieve environmental sustainability. Success in handling environmental management issues may provide new opportunities to increase competitiveness and new ways to add value to core business program.
                 It can be conclude that manufacturers in Malaysia have experienced high external pressures, such as regulatory and marketing/customer pressures. At the same time, they are also inflenced by management commitment and industry competition to adopt GSCM initiatives. However, their GSCM impelementation, especially regarding external activities, are still at a moderate level — with the exception of internal environmental initiatives. GSCM practices affect firms’ financial/market performances and customer satisfaction levels, but are not signifiant to environmental performances. Partner relationships (trust and commitment) moderate the relationship between GSCM practices and environmental performances, but are not applicable to relationships between GSCM practices and performances such as market/fiancial outcomes and customer satisfaction.


Retrieved from http://econ.upm.edu.my/ijem/vol8noS/bab01.pdf