BUSINESS RESEARCH

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL AC30 SIR ILHAM SENTOSA  14TH AUGUST 2018

FROM LEFT : FARAH JASMIN BINTI ABDUL SANI (62213216099), NADZIRAH ATIQAH BINTI AZMAN (62213216021), NUR SYAZWANI BINTI ZABERI (62213216072)

*************************************************** *******************************************        Today’s competitive environment, globalization and instant access to information have changed the way organization business and deliver products and services. These circumstances leave no options for organizations to improve their environmental performance continuously taking into consideration the marketing performance. The role of continuous improvement of environmental based marketing within organizations has changed and matured in comparison to several decades ago.     In a view,  The results of the research showed that each of the studied factors or practices of the Green Supply Chain Management practices affect the environmental-based marketing performance. Retrieved from  http://file.scirp.org/pdf/JSSM_2015081414334837.pdf

 The research framework is develop to investigate the relationship between four GSCM practices (Independent Variable)  that Chinese enterprise may implement to improve their performance. In this general framework, four Organizational Performance ( Dependent Variable) factors have a positive, direct relationship with enterprise performance improvements. The QM and JIT manufacturing influences the relationships between GSCM practice and performance. GSCM practices are  generally beneficial for environmental performance and some aspects of economic performance. Enterprises having higher levels of adoption of GSCM practices have better positive economic performance improvements. Enterprises having higher levels of GSCM practise have (worse) negative economic performance improvements.                      *******************************************************************               Globalization, especially after China’s entry into the World Trade Organizat

Independent variable - Green training Dependent variable - Green purchasing and Cooperation with Customers  **********************************************  ********************************************* According to Gotschol et al. (2014) , companies should give preference to GSCM (green purchasing and collaboration with customers), a more economically sustainable and environmentally friendly approach, when trying to become greener. In the context of more sustainable operations management , GSCM extends the traditional concept of supply chain management by improving the environmental performance of products and services across their complete life cycles. Based on the stated research questions, this work determined whether green training (GT) was positively related to the adoption of GSCM practices such as GP and CC (the main variables of GT that in fl uence GSCM). The main characteristics of GT were also explored. Retrieved from https://www.researchga

*************************************************************                                                 The relationship between H1 & H2  H1 :   - Prior research on GSCM extensively considered the effects of green practices on performance outcomes. Relationships between GSCM practices and performance, both environmentally and economically, showed that there are strong relationships between the variables. -  Thus, in the context of Malaysian ISO 14001 certified manufacturers it is hypothesis:              '  H2a '               ' H2b '              '  H2c ' Trust and Commitment as Moderators on the Relationship Between GSCM Practices and GSCM Performances      H3 : Trust and commitment moderate the relationship between GSCM practices and environmental performance.      H4 : Trust and commitment moderate the relationship between GSCM practices, market and financial performance.     H5 : Trust and commitment moderate the rela